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Riverwalk Ranch wanted to improve net new leads per quarter for all digital channels, with emphasis on overall web traffic, organic traffic, and paid advertising.
The charts indicate 10x growth in organic traffic in under a year. What the chart can’t convey is the traffic quality. This was high intent bottom of funnel search traffic.
With content creation and optimization Riverwalk Ranch is now ranking for thousands of new terms that they didn’t rank for before.
We helped mark Riverwalk Ranch’s vision
Riverwalk Ranch came to us with high authority and quality links to their site which they weren’t getting the full benefit from because their page content was poorly optimized.
The strategies we set together, led to a 10x growth in search traffic in less than a year!
How we accomplished Riverwalk Ranch’s goals
Due to the high authority, the sky was the limit on terms we could potentially rank for, so we found terms that would bring the most revenue in and optimized the content strategy to rank for terms that drive leads.
What Riverwalk Ranch needed was a stronger keyword and content strategy so we mapped all URLs to better keywords and optimized from there.
The results and Riverwalk Ranch’s improved ROI
The end result was an explosion of organic leads from local and national high intent traffic. SEO brought the users and the content provided longer user visits. Which lead to higher conversion rates.
Raul Mendez, CMO of Riverwalk Ranch