Need treatment leads? Facebook Ads For Addiction Treatment Leads is a great option! Facebook advertising is the best method treatment centers have at their disposal to generate addiction treatment leads that convert at a high rate. The most important factor, even more so than ad copy or call to action, is the audience that you use. Facebook uses a metric called relevance score to determine how much you will pay for impressions and clicks, so it is imperative you get a highly relevant audience. I am going to lay out a basic strategy that has been effective in generating addiction treatment leads.
Facebook Marketing Strategy:
This strategy assumes you have a facebook business manager account. If you don’t have one go here to create one.
Step 1. Define your target audience:
Facebook gives some amazing tools for creating audiences within their business manager. To access the audience tools you will click the hamburger menu in the corner that says business manager and click all tools, the menu will expand and under assets, click audiences.
When defining your customer persona there are some important things to consider:
- How old are they?
- What are their interests?
- Where do they live?
- How much money do they make?
- What do they do for fun?
- What facebook pages do they like?
- What gender are they?
- Do you want to target their families too?
Once your target audience is well defined you will create a custom audience with the characteristics you chose, and if the audience is under about 500K people you may want to create a lookalike audience to expand your audience. Also, use a facebook pixel on your website to retarget and track everything. Window To Recovery has a number of highly targeted audiences that can get the cost per result down to pennies. For more help with better targeting an audience, give us a call.
Step 2. Decide What Type Of Campaign You Want To Run:
Since we are talking about generating leads we will talk about 3 types of campaigns that could help with that, lead generation, traffic, and promote call now. I will break each option down a little further:
A facebook lead generation campaign gives you the option to serve up a form directly inside of facebook. The ad had a button that expands the add into a form and you can ask for certain information. I would just ask for basic info like name, email and phone number at maximum, because the more you ask for, the less likely you are to have someone fill it all the way out.
A traffic campaign will serve your ad with the goal of getting people to your website. This can be a great option if you want to collect more than name address and phone number and generate more traffic to your landing page. I actually think this is the best option for lead generation offered. It takes a little extra work, because you have to make a landing page that is optimized for conversions. Window To Recovery is the master of conversion rate optimization and custom landing pages for addiction leads, we can help if you don’t think you can do it.
Promote Call Now
The most basic campaign for lead generation is promoting a call now button. It can help you get some phone calls, but is the most basic and least customizable of the options we have listed.
In our experience, traffic campaigns with a highly targeted audience and a great landing page provides the best ROAS (return on ad spend) of the options listed here.
Step 3. Create Your Ad(s)
Facebook allows you to A/B test your ads, and we recommend that you test several versions of the same ad (different offers, headlines, pictures, etc) to test what works the best. I won’t go into how to make your creative other than tell you video performs the best and highlighting your unique selling points is good practice here. If you are stuck and don’t know how to create a good engaging ad, give Window To Recovery a call.
Step 4. Create a budget
The budget is entirely up to you, but take into consideration what an acquisition is worth to your business. As far as our experience goes, for an out of network provider it takes about 3K in ad spend to acquire a patient with an insurance policy that reimburses well. This number varies greatly depending on how good your audience and ad copy are. If you can’t seem to acquire a client in this ballpark, give Window To Recovery a call, we can help.
Step 5. Analyze results and repeat
This process is refined over time. The first campaign you run isn’t going to be perfect, in fact it’s highly likely that it sucks. What you will want to do is take all the data you get and incorporate features from your best performing ads into future campaigns. Also, making lookalike audiences of people who interacted with your ad and went to your website and completed certain actions defined by your facebook pixel. If you do this right you can have killer campaigns generating more qualified leads than you can handle.
If you need any help along the way give Window To Recovery a call and we would be more than happy to give you a hand!